Representing Steve Harvey's philanthropic and entertainment ventures in the middle east, IAM worked closely with Mr Harvey to get people traveling, exploring and motivated to learn through his collaboration with the UAE government. Steve Harvey filmed 6 short stories on hidden gems around the UAE. Inspiring both locals and global followers, attracting million of views to his videos which went viral.

During lockdown and weeks that followed in the summer of 2020, the UAE Prime Ministers Office and Superstar Kevin Hart teamed up to uplift, and inspire the youth to look ahead. We created a engaging and unique social media competition that connected the world. The idea was inspirational, the implementation was inclusive and simple, with the execution to realise and make dreams happen showing the Impossible is Possible with the right partners.

IAM is proud to produce the first American crossover movie by Red Guerilla Entertainment. A movie produced for mainstream streaming platform and cinema release featuring a celebrity cameo cast and the largest American social media influencers. North of the 10 will have a reach in excess of 80 million views.

From The Cairo Film Festival to Vogue Arabia. Our A list celebrities have attend the most glamorous and note worthy red carpets and award ceremonies. Giving their time to great initiatives and philanthropic causes.

IAM managed and booked Mariah Carey's dazzling televised performance to celebrate the one year to go Expo2020. Expo2020 is billed to be the greatest show on earth commencing 1st October 2021.

IAM booked and managed the very special and first of its kind, Musical Motivational performance with Superstar Alicia Keys, for the largest Edutainment Event in the Middle East. Ms Keys inspired and awed us through storytelling at her piano in a powerful performance. IAM also worked on the marketing for this 5 hours of non stop motivation, learning and listening to the best motivators in the industry where 15,000 packed the sold out Coca Cola Arena in Dubai with headliner Tony Robbins.